Priority Waste: scaling a brand — and automating a company — across three states

Brand & growth

• Directed a company-wide rebrand — including the new Priority Waste logo, designed in-house — with brand standards rolled out across fleet, signage, digital and print during rapid expansion across Michigan, Ohio and Indiana.
• Community-first storytelling that broke out organically — including reels that reached 4.3M and 3M views, with 15M+ total impressions in a year.
• 4× ROI across SEO and paid search with 1M+ annual web sessions.
• Key partner contact for the Detroit Grand Prix, Ilitch Sports + Entertainment and Penske — including the first-ever Red Wings jersey-patch sponsorship coordination.
• Marketing that helped win the City of Detroit residential bid — including making the Detroit People Mover free as a marketing play, covered by The Detroit News.

Technology & AI transformation

• Project Lead on the company's digital transformation initiative — 25+ AI and automation projects spanning CRM, dashboards and internal tools.
• Major role in launching PORTAL 2.0, the customer service platform, with self-service tools that automated 8,000+ customer requests a month and cut billing calls by 50%.
• Built and deployed a mobile weight-ticket app used across 400+ driver tablets, wired directly into company reporting.
• Shipped internal tools — sales CRM, event & sponsorship tracker, CSR dashboard — saving 250+ hours a month across departments.

Why it matters for your business

Enterprise results come from systems, not luck: consistent brand, content that reaches real people, search that converts, and automation that gives teams their time back. Elevate brings that same system to small businesses across Metro Detroit — sized and priced for a local shop — and to larger organizations that need it at full scale.