People First · AI-Powered · Metro Detroit & the Midwest

Big-league marketing & AI for local shops

Elevate brings director-level strategy — and the AI toolkit of a much bigger company — to small businesses, contractors and first-time founders across Metro Detroit and the Midwest. Websites, SEO, content, photography, drone and automation that actually moves the needle. The name is the promise: elevate your business with AI.

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What I Do

Seven services. One partner.

Everything a growing business in Metro Detroit — or anywhere in the Midwest — needs to look sharp, get found and work smarter. Pick a service to build your plan.

Restaurants & food Contractors & trades Salons & wellness Gyms & studios Real estate Farms & agriculture Professional services Retail Starting a new business Enterprise teams

AI Consultation

Practical AI for real businesses: workflow automation, custom CRMs, dashboards and AI strategy. We've shipped 25+ tools that save real hours.

From $150/hr · audits from $750

Marketing

Full-funnel strategy and execution: social, email & SMS, content and paid. The playbook behind 15M+ organic impressions.

From $1,000/mo

Web Development

Fast, modern, conversion-focused websites — from landing pages to full builds with dashboards and customer pipelines.

From $1,800

SEO & Local Search

Local SEO, Google Business optimization, content and technical structure that puts you in front of Metro Detroit customers searching right now.

From $600/mo

Graphic Design

Logos, brand identities, social graphics, signage and print. Adobe Creative Cloud certified — clean design that converts.

From $150 · brand packages from $600

Photography

Brand, product, team and event photography. Professional imagery that gives your business a face customers trust.

From $350/session

Drone Footage

Aerial photo and 4K video for properties, facilities, events and brand films — the perspective that makes people stop scrolling.

From $450/shoot

Not sure what you need?

Most projects mix a few of these. Ask the AI assistant below, or tell us your goal — the first conversation is always free.

 
The AI Elevation

How we take mom-and-pop shops from overwhelmed to automated

This is the exact journey we walk local businesses through — click each step to see what changes. Small teams end up running like companies ten times their size.

People First · AI-Powered

AI does the busywork.
People grow the business.

We're not here to replace the human side of your business — we're here to protect it. Every system we build hands hours back to the people who make your business worth choosing.

01 · STRATEGYSet the directionKnow exactly where your growth is before a dollar is spent.
02 · PEOPLECreate the momentumFree your team for the work only humans can do.
03 · PROCESSBuild consistencySystems that run without babysitting — every day, on time.
04 · TECHNOLOGYEnable & growAI and tools chosen for your goals, never for the hype.
Others start with the tech. We start with your goals.
Others sell hours. We quote outcomes — fixed.
Others automate people out. We automate busywork so your people shine.
Others launch and leave. We stay, measure and improve every month.
Zach Goff, founder of Elevate Marketing & AI
"Small businesses don't lose to big ones on talent — they lose on time and tools. AI levels the field. The human touch wins the game."
Zach Goff · Founder, Elevate Marketing & AI
Featured Work

Real results for businesses like yours

From a family farm to one of the Midwest's fastest-growing companies — the same care and playbook, scaled to fit.

Small Business · Full Build

Kruse Family Farms

Complete online presence for a 4th-generation cattle farm in Lapeer, MI selling non-GMO, pasture-raised beef. Polished public site plus a family admin dashboard — live inventory, photo uploads and a customer contact pipeline.

Web DevelopmentBrand IdentityPhotographyFirebaseLive Inventory
Read the case study → Visit KruseFamilyFarms.com →
Enterprise Experience · 2023–2026
Priority Waste logo — designed in-house

Priority Waste

Our founder led marketing at Priority Waste as Marketing Director — building the department from one person to a full team, directing a company-wide rebrand, launching customer platforms, and scaling the brand across Michigan, Ohio and Indiana with community-first storytelling.

Brand & RebrandSocial · 15M+ ReachSEO & PaidAI & AutomationVideo
4.3MTop reel views
+1,055%Organic growth
8,000+Requests automated/mo
Read the case study → Visit PriorityWaste.com →
15M+Social Impressions
+1,055%Organic Growth
4×ROI · SEO & Paid
1M+Web Sessions / Yr
25+AI & Automation Builds
6+Years Consulting
Brands our work has touched
Priority Waste Kruse Family Farms Momma B's Pizzeria Life Yoga Clean Home Pros Detroit Grand Prix Ilitch Sports + Entertainment Penske
Portfolio

A taste of the work

Campaign creative, brand design and video — built in Adobe Creative Cloud and produced end to end. Click anything to view it full size.

Lifting Up Communities campaign banner — Metro Detroit brand campaign design
Campaign banner
Golden hour fleet campaign creative
Campaign series
Fleet lineup campaign creative
Fleet creative
Customer review social media graphic design
Social proof creative
Priority Waste new logo design
Logo design — rebrand
Brand video spot
Facility tour video

More photography, drone reels and design samples added regularly.

Testimonials

What clients say

★★★★★

"They rebuilt our whole online presence and it finally feels like us. The phone rings more, plain and simple — and we didn't have to think about any of it."

MB
Momma B's PizzeriaMetro Detroit, MI
★★★★★

"Photography, social, our website — everything matches and everything works together. I get to focus on my students instead of marketing."

LY
Life YogaMetro Detroit, MI
★★★★★

"A complete website with a dashboard our whole family can use — live inventory, photos, customer messages. Customers compliment the site constantly."

KF
Kruse Family FarmsLapeer, MI
Pricing

Three packages. One clear path.

A one-time setup builds your system; the monthly keeps it running, optimized and improving. Prefer to pick and choose? Everything is also available à la carte below.

Elevate Starter

Look established
One-time setup$1,500
Then monthly$500/mo
  • Professional website with AI chat
  • Google Business Profile setup & optimization
  • Missed-call text-back + automatic review requests
  • Hosting, updates & support

Elevate Growth

The full engine
One-time setup$2,500
Then monthly$1,000/mo
  • Everything in Starter
  • Social content & management
  • Email & SMS campaigns
  • Local SEO program
  • Monthly plain-English report

Elevate Complete

Your marketing department
One-time setup$4,000
Then monthly$2,000/mo
  • Everything in Growth
  • Custom AI tools & automations
  • Quarterly photo / video / drone refresh
  • Ad campaign management (ad spend separate)
  • Monthly strategy call

Not sure which fits? Book a free 20-minute call — we'll look at your setup and tell you honestly which one makes sense (including "none yet").

Prefer à la carte?

One honest starting price per service. Every project begins with a free consultation and a fixed quote — no surprises, no pressure.

AI Consultation

Starting at
$150 / hr
  • AI opportunity audit from $750
  • Custom tools, CRMs & automations
  • Team training & AI strategy

Marketing

Starting at
$1,000 / mo
  • Social content & management
  • Email & SMS campaigns
  • Monthly strategy & reporting

Web Development

Starting at
$1,800 / site
  • Custom design, mobile-first
  • SEO-ready structure
  • Dashboards & portals available

SEO & Local Search

Starting at
$600 / mo
  • Local SEO & Google Business
  • Content & technical optimization
  • Monthly ranking reports

Graphic Design

Starting at
$150 / design
  • Social graphics, flyers & print
  • Logo + brand packages from $600
  • Source files included

Photography

Starting at
$350 / session
  • Brand, product, team & events
  • Professionally edited gallery
  • Full usage rights

Drone Footage

Starting at
$450 / shoot
  • Aerial photo + 4K video
  • Edited highlight cut
  • Property, facility & event coverage

Startup Launch Package

Starting at
$2,500 / launch
  • Logo + brand identity
  • Website + Google Business setup
  • Launch content & first campaign
Larger or multi-location business? Enterprise engagements — multi-market campaigns, digital transformation, AI rollout across teams — are scoped individually with a custom proposal. Start with a free consultation.
How It Works

From first call to live in weeks — not months

You don't need to be technical, and you don't stop running your business. Show up for one call; we handle the rest.

01

Free strategy call

20 minutes. We look at your setup, find the biggest gap between you and more customers, and tell you honestly what's worth doing.

02

Fixed quote

A clear scope and one fixed price before anything starts. No hourly meters, no surprise invoices.

03

We build

Website, brand, automations, campaigns — built, integrated and tested while you keep working. You review everything before launch.

04

Launch & improve

Full walkthrough at launch, then monthly optimization and plain-English reporting. It keeps getting better every month.

About

Director-level strategy, hands-on execution

Elevate Marketing & AI is led by founder Zach Goff — most recently Marketing Director at one of the Midwest's fastest-growing environmental services companies, where he built the marketing function from one person into a full team, directed a company-wide rebrand, and led a digital transformation that shipped 25+ AI and automation projects.

For 6+ years, that playbook has powered Metro Detroit small businesses — Momma B's Pizzeria, Life Yoga, Clean Home Pros, Kruse Family Farms and more. And depending on your project, we bring in trusted specialists — photographers, developers, designers and AI engineers — so you get exactly the expertise the job calls for, without agency overhead.

Based in Macomb Township, Michigan — working with businesses across Macomb, Oakland and Wayne counties, and remotely across the Midwest. B.B.A. in Marketing, Central Michigan University. Adobe Creative Cloud certified. HubSpot CRM certified.

Adobe Certified · 2020, 2024 HubSpot CRM Certified B.B.A. Marketing · CMU Macomb Township, MI
In studio with Mojo in the Morning — Channel 95.5 Radio, Detroit
With Mojo in the Morning · Channel 95.5 Radio
Our Toolkit

The stack behind the work

We work fluently across the platforms your business already touches — and when off-the-shelf doesn't cut it, we build our own.

AI & Automation

Daily drivers for strategy, content and custom builds.

ClaudeChatGPTGeminiCustom-built apps

Design & Content

Certified, professional creative tooling.

Adobe Creative CloudCanvaVideo production

CRM, Social & Analytics

The major platforms, managed end to end.

HubSpotSprout SocialGoogle AnalyticsConstant Contact
Built for Fun

Free games we built with AI

We don't just talk about AI — we ship it, even off the clock. These free-to-play games were designed and built in-house. Consider them a live demo of what we can build for your business.

Free to Play

AI Trivia

An AI-powered trivia generator that builds fresh question sets on any topic — great for team engagement, events or a night in. The same tech can power engagement tools for your brand.

Play AI Trivia
Free to Play

Rewind — Movies & Music Guesser

A nostalgia guessing game across movies and music. Fast, fun and built entirely with AI-assisted development — proof of how quickly a polished interactive experience can ship.

Play Rewind
FAQ

Common questions

What areas do you serve?

We're based in Macomb Township, Michigan and work with businesses across Metro Detroit — Macomb, Oakland and Wayne counties — plus companies throughout Michigan and the Midwest. Web, SEO and AI projects can be delivered anywhere.

How does pricing work?

Two ways to work with us: pick a package (Starter, Growth or Complete — a one-time setup plus a monthly that keeps everything running and improving), or build à la carte with simple starting rates per service. Either way, every project begins with a free consultation and a fixed quote before any work starts — no hourly surprises. Larger or multi-location businesses receive a custom proposal.

How can AI actually help my small business?

Automating bookings, reminders, review requests, invoicing and reporting typically saves owners 10+ hours a week. Add AI-assisted content and custom tools — CRMs, dashboards, lead tracking — and a small team can market and operate like a much bigger company. See the AI Elevation journey above for the step-by-step.

I'm starting a brand-new business — can you help?

That's one of our favorite projects. The Startup Launch Package (from $2,500) gets contractors, tradespeople and first-time founders launched looking established: logo and brand identity, a professional website, Google Business Profile setup, and your first campaign. Then AI automations handle the busywork — bookings, invoices, review requests — while you focus on the work itself.

Do you work with larger companies?

Yes. Our founder led marketing at one of the Midwest's fastest-growing companies — team building, rebrand, customer platforms and enterprise AI rollout. Enterprise engagements are scoped individually.

Contact

Let's discuss your project

Tell us about your business and what you're trying to grow. We respond within one business day with next steps and a straight answer on cost.

Book your free consultation

One click — no forms, no pressure. Tell us a good time and we'll confirm within one business day.

Call or text(586) 623-0960
Based inMacomb Township, Michigan — serving Metro Detroit & the Midwest
Complimentary consultationEvery engagement begins with a no-obligation conversation.

What to expect

Response timeWithin 1 business day
First call20 minutes, free
QuoteFixed — no surprises
Sales pressureNone. Ever.

Your plan

Services you're interested in
Starting estimate$0
Starting rates only — final fixed quote comes after your free consultation.
Elevate AssistantAsk me anything — I'll point you to the right solution